We don't make our hoodies with standard cotton. Instead, we use a mixture of polyester and a modicum touch of spandex which gives our hoodies an incredibly rich textural feel.
When you run your hands atop of our hoodies, you will quickly see that the fabric finalizes itself with a really smooth touch.
With this new hoodie, we kept the same thematic slogan of "Where You From" as well as preserved the red and white lettering which is the symbolic coloration of DC. The hood is designed to look like a QR-code.
What's new is the fact that we've designed QR-Code technology all throughout the hoodie! Each QR-code takes you to a different neighborhood. Once scanned by your phone, each code will show you an actual 360 rotational video of that particular neighborhood using Google's map technology.
This is a fun and exciting new way to actually interact with your own clothing. If someone asks you, "Hey... where you from?" You can literally scan the qr-code on your hoodie and visually show them rather than just telling them.
Now, due to gentrification, a lot of neighborhoods in DC are either torn down or remodeled to look like something completely different than its original build. Therefore, every neighborhood is not formatted into a QR-Code on the hoodie because it may have been hard to find a 360 rotational video of them. Some are written out and some are QR-codes.